Trues Toys
Trues Toys
Trues delivers innovative, high-quality toys and nursery products that children love and parents trust — combining safety, value, and a touch of Trues magic in every product we create.
Discover Trues ProductsEverything we do at Trues is guided by a clear purpose — to bring joy, safety, and lasting value to children and families around the globe.
Our mission is to make the world smile. We offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. We never take for granted the role our products play in the lives of children and families. We want to earn your trust and loyalty by manufacturing high quality products that deliver safety, value, and a little Trues magic. What can we do to make you smile?
Our vision is to grow globally by building trust, spreading a little Trues magic, and caring enough to go the extra mile. We aspire to be the most loved and most trusted toy brand in every market we enter — from North America to Asia, Europe to Latin America — bringing smiles across every culture and community.
Quality, Accountability, Teamwork, Agility and Playfulness — these five pillars define how we work, how we innovate, and how we show up for our customers, partners, and communities every single day. They are not just words; they are the foundation of every decision we make.
Our core values are embedded in every product we design, every partnership we build, and every smile we create.
Every product is engineered to the highest safety and durability standards, exceeding international certifications.
We own our commitments — to parents, retailers, and partners — delivering on every promise, every time.
Collaboration across design, engineering, manufacturing, and marketing drives our best innovations forward.
We move fast, adapt quickly, and respond to market trends and customer needs with speed and precision.
We bring creativity, fun, and imagination into everything we do — because play is at the heart of childhood.
State-of-the-art production facilities equipped with the latest technology to ensure consistent quality at every stage of manufacturing.
200,000 sq ft facility with advanced injection molding and assembly lines
Dedicated innovation center for product design, prototyping, and safety testing
Rigorous multi-stage QC processes ensuring every unit meets global safety standards
Efficient global distribution network enabling fast delivery to 80+ countries
Decades of expertise, relentless innovation, and an unwavering commitment to safety make Trues the preferred choice for families worldwide.
All Trues products comply with ASTM F963, EN71, and ISO 8124 international toy safety standards. Every material is rigorously tested for non-toxicity, durability, and child-safe construction before reaching store shelves.
Our dedicated R&D team of 150+ engineers and designers launches hundreds of new products annually, staying ahead of global trends and delivering fresh, exciting experiences that captivate children of all ages.
Trues is committed to sustainable production — using recycled materials, reducing carbon emissions, and implementing green packaging initiatives across our entire supply chain to protect the planet for future generations.
With established distribution networks across North America, Europe, Asia-Pacific, and Latin America, Trues products reach millions of families worldwide, supported by local market expertise and responsive customer service.
Trues has received numerous industry accolades including Toy of the Year awards, Parents' Choice honors, and Good Housekeeping seals — recognition that reflects our relentless pursuit of excellence in every product category.
We believe every child deserves access to safe, high-quality toys. Trues delivers exceptional value across all price points, ensuring that quality, safety, and fun are never compromised regardless of budget.
Our products are tested and certified by leading international bodies, giving parents and partners the confidence they deserve.
Full compliance with the US Consumer Product Safety Improvement Act and ASTM toy safety standards for all markets.
European toy safety directive compliance, ensuring all products meet the strict EU market requirements for child safety.
All materials comply with REACH regulations and RoHS directives, guaranteeing freedom from harmful substances.
Our manufacturing facilities operate under ISO 9001 quality management systems for consistent, world-class production standards.
Leverage Trues's world-class manufacturing infrastructure to bring your brand vision to life with full OEM and ODM support.
Our experienced design team works closely with OEM partners to develop unique product concepts, custom packaging, and brand-aligned aesthetics — from initial sketch to final production-ready design.
Whether you need 1,000 or 1,000,000 units, our scalable production lines accommodate orders of all sizes with consistent quality, competitive pricing, and reliable on-time delivery performance.
We provide full regulatory compliance support including test reports, certificates of conformity, and customs documentation to ensure smooth market entry in any country worldwide.
A side-by-side look at what sets Trues apart from the competition — across quality, innovation, safety, and service.
| Feature | Trues | Industry Average |
|---|---|---|
| International Safety Certifications | ✔ ASTM, EN71, CE, ISO 9001 | Partial compliance only |
| Annual New Product Launches | ✔ 200+ new SKUs per year | Fewer than 50 SKUs |
| Global Distribution | ✔ 80+ countries | Limited regional reach |
| OEM/ODM Support | ✔ Full design to delivery | Basic assembly only |
| Sustainable Materials | ✔ Eco-conscious supply chain | Not prioritized |
| Customer Satisfaction Rate | ✔ 99% satisfaction | ~75–80% average |
| Dedicated R&D Team | ✔ 150+ engineers & designers | Small or outsourced teams |
Real-world examples of how Trues has partnered with global brands and retailers to deliver outstanding results.
Developed a complete range of 12 electric ride-on vehicles for a leading European retailer, achieving full CE certification and shipping 250,000+ units in the first year.
Designed and manufactured a 40-piece nursery product collection for a North American brand, incorporating sustainable materials and earning the JPMA safety certification.
Created an award-winning STEM toy series distributed across 30+ countries, recognized with the Toy of the Year award and generating over $15M in retail sales within 18 months.
Trusted by parents, retailers, and global partners — here's what they have to say about the Trues experience.
"Trues has been our go-to supplier for over 8 years. Their commitment to quality and safety is unmatched. Every product delivers exactly what we promise our customers — and more."
"As a mother of three, I trust Trues completely. Their products are not only safe and durable, but my kids absolutely love them. The quality speaks for itself every single time."
"The OEM capabilities at Trues are exceptional. They handled everything from concept to compliance, delivered on schedule, and the product quality exceeded our expectations significantly."
Join thousands of families and partners worldwide who trust Trues to deliver safety, quality, and smiles — every single day.
Get in Touch with Trues
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