Trues Toys
Trues Toys
Our mission is to make the world smile. We offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. We never take for granted the role our products play in the lives of children and families. We want to earn your trust and loyalty by manufacturing high quality products that deliver safety, value, and a little Trues magic. What can we do to make you smile?
Our vision is to grow globally by building trust, spreading a little Trues magic, and caring enough to go the extra mile.
Quality, Accountability, Teamwork, Agility and Playfulness
Every product undergoes rigorous multi-stage testing to exceed international safety standards, ensuring peace of mind for parents.
Our award-winning R&D team integrates "Trues Magic" into every toy, fostering creativity and developmental growth in children.
With a robust supply chain and global distribution, we deliver premium nursery products to families in over 50 countries.
| Certification | Scope | Description |
|---|---|---|
| ISO 9001:2015 | Quality Management | International standard for consistent quality and operational excellence. |
| ASTM & EN71 | Product Safety | Full compliance with American and European toy safety regulations. |
| ICTI Care | Ethical Manufacturing | Commitment to fair labor practices and safe working environments. |
Innovative Products Launched
Smiles Delivered Yearly
International Design Awards
"Trues products have become a staple in our household. The quality is unmatched, and my children truly feel the 'magic' in every toy."
- Global Retail Partner"Safety is our top priority as parents. Trues is the only brand we trust for nursery products that are both fun and secure."
- Family Consumer AdvocateVisit TAKARA Trues for corporate information.